In our previous newsletter, we made mention of a design contest that Malta Guinness held to celebrate its 30th anniversary.
Malta Guinness is Africa’s leading non-alcoholic, adult, premium soft drink, produced by Diageo. It was launched in Cameroon in 1984. Today Malta Guinness is a hugely successful and profitable brand available in 11 Countries – Cameroon, Nigeria, Ghana, Ethiopia, Mauritius, Benin, Burkina Faso, Ivory Coast, Liberia, Gabon, Togo.Guinness Ghana Breweries
We want to shed a little bit more light on that. The whole idea of the competition was to bring a bunch of graphic designers together across the country, pit them against one another and see who comes out on top with an outstanding piece of work.
There were a few phases to the project; meeting the designers and interviewing them on their creations, providing feedback to improve their submissions, deliberations on deliberations all leading up to an exhibition open to selected guests to explore and experience the rationale and inspiration behind the pieces the artists presented.
And since our very own founder, Stefania Manfreda (a graphic designer herself), served as a judge in the contest, anything artsy is of interest to us. After all, we are the Home of Urban Culture.
Here is a list of the talented graphic designers and their presentations.
Three episodes of the Malta Guinness Rekognize Design Contest are already out on the brand’s social media platforms. With Nine(9) designers, Three(3) judges, two(2) weeks and one(1) anniversary label we are all set to see who has the best design to win the prize. You can watch all three(3) episodes here