• 24th November 2020

IG live: Conversation with found, ART

IG live: Conversation with found, ART

Our very own Stefania Manfreda was a guest on ๐™›๐™ค๐™ช๐™ฃ๐™™, ๐˜ผ๐™๐™, a multi-disciplinary creative arts platform that spotlights Continental and Diasporan African artists. Hosted by Naana Orleans-Amissah, a Business Coach, Brand Communications Strategist and founder of ๐™›๐™ค๐™ช๐™ฃ๐™™, ๐˜ผ๐™๐™, the conversation was very insightful to say the least.

Naana Orleans-Amissah
Business Coach, Brand Communications Strategist and founder of ๐™›๐™ค๐™ช๐™ฃ๐™™, ๐˜ผ๐™๐™

Founder, entrepreneur and creative director, ๐—ฆ๐˜๐—ฒ๐—ณ๐—ฎ๐—ป๐—ถ๐—ฎ ๐— ๐—ฎ๐—ป๐—ณ๐—ฟ๐—ฒ๐—ฑ๐—ฎ runs Lokko house – a concept space in Osu, the heart of Accra.

A gathering space for the creative output of the talents of the countryโ€™s creative renaissance, it offers lifestyle, luxury, fashion and wellness products and art, along with a healthy dose of the capitalโ€™s energy and friendliness.

From economics, to pattern cutting and sewing in Italy, to working in construction and then becoming a business owner, Stefania has lived the many incarnations of a soul in search of her creative outlets.

Stefania Manfreda
Founder, entrepreneur and creative director of Lokko House


๐—ณ๐—ผ๐˜‚๐—ป๐—ฑ, ๐—”๐—ฅ๐—ง: ๐—ฆ๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป ๐Ÿฎ, ๐—˜๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐Ÿด
๐™„๐™› ๐™ž๐™ฉโ€™๐™จ ๐™ฃ๐™ค๐™ฉ ๐™–๐™ง๐™ค๐™ช๐™ฃ๐™™, ๐™„โ€™๐™ก๐™ก ๐™ข๐™–๐™ ๐™š ๐™ž๐™ฉ


Here are some takeaways from the conversation from Naana’s Point of view.

Industrial designer, art director and owner of concept store Lokko House, ๐—ฆ๐˜๐—ฒ๐—ณ๐—ฎ๐—ป๐—ถ๐—ฎ ๐— ๐—ฎ๐—ป๐—ณ๐—ฟ๐—ฒ๐—ฑ๐—ฎ, left us with questions to ponder … ๐˜„๐—ต๐—ฎ๐˜ ๐—ผ๐—ฟ ๐—ต๐—ผ๐˜„ ๐—ฑ๐—ผ ๐˜„๐—ฒ ๐—ฑ๐—ฒ๐—ณ๐—ถ๐—ป๐—ฒ ๐—š๐—ต๐—ฎ๐—ป๐—ฎ๐—ถ๐—ฎ๐—ป ๐—ฑ๐—ฒ๐˜€๐—ถ๐—ด๐—ป?

She believes Ghanaโ€™s design expression is still in its infancy. Interestingly, she also shares with us that despite its marketing now, Italyโ€™s faculty of design and its trajectory is relatively new – an output of its architectural, engineering and fine art legacies.

Her candid revelations about being ๐™– ๐™œ๐™ค๐™ค๐™™ ๐™œ๐™ž๐™ง๐™ก and the subsequent crisis of confidence that followed the โ€˜sensibleโ€™ choice to study economics when her heart was in graphic design, is honest and touching. As is her relief at finding her creative home โ€” an industrial design degree in Milan. She also reveals a pattern about missing whatโ€™s not there when you move away, and ๐™จ๐™š๐™š๐™ž๐™ฃ๐™œ ๐™ฌ๐™ž๐™ฉ๐™ ๐™ฃ๐™š๐™ฌ ๐™š๐™ฎ๐™š๐™จ when you return.

This, her willingness to challenge and address her own limited knowledge of Ghana; her awareness of her initial tunnel vision and fixation with the U.K. and the US as the reference points of the world; her inability to equate design to Ghana; and the former habit of referencing outside Ghanaโ€™s creative heritage makes for an interesting conversation about her ๐™ฌ๐™–๐™ ๐™ž๐™ฃ๐™œ ๐™ช๐™ฅ.

Stefania is a seasoned entrepreneur โ€” she has seen two businesses fail and now runs multiple creative venues. As a proponent of ๐™˜๐™ง๐™š๐™–๐™ฉ๐™ž๐™ซ๐™š ๐™š๐™ฃ๐™ฉ๐™ง๐™š๐™ฅ๐™ง๐™š๐™ฃ๐™š๐™ช๐™ง๐™จ๐™๐™ž๐™ฅ her advice and my favourite of her statements is ๐™ž๐™ฉโ€™๐™จ ๐™ฃ๐™ค๐™ฉ ๐™จ๐™ค ๐™จ๐™˜๐™–๐™ง๐™ฎ, ๐™ฎ๐™ค๐™ชโ€™๐™ก๐™ก ๐™œ๐™š๐™ฉ ๐™—๐™–๐™˜๐™  ๐™ค๐™ฃ ๐™ฎ๐™ค๐™ช๐™ง ๐™›๐™š๐™š๐™ฉ. I especially appreciate the duality of the truth when she says this freeing oneself from fear goes right alongside the crying that failure summons! ๐Ÿ˜‚

My impression of Stefania is as a community creative midwife of sorts โ€” ๐™„ ๐™ก๐™ค๐™ซ๐™š ๐™จ๐™š๐™š๐™ž๐™ฃ๐™œ ๐™ฅ๐™š๐™ค๐™ฅ๐™ก๐™šโ€™๐™จ ๐™ฉ๐™–๐™ก๐™š๐™ฃ๐™ฉ ๐™—๐™š๐™ž๐™ฃ๐™œ ๐™˜๐™ช๐™ก๐™ฉ๐™ž๐™ซ๐™–๐™ฉ๐™š๐™™, she says of grooming the generations coming up.

She spotlights the new creative generation as ๐™ข๐™ค๐™ง๐™š ๐™›๐™š๐™–๐™ง๐™ก๐™š๐™จ๐™จ, ๐™ฌ๐™ž๐™ฉ๐™ ๐™– ๐™—๐™ž๐™œ๐™œ๐™š๐™ง ๐™˜๐™–๐™ฅ๐™–๐™˜๐™ž๐™ฉ๐™ฎ ๐™ฉ๐™ค ๐™™๐™ง๐™š๐™–๐™ข ๐™–๐™ฃ๐™™ ๐™ข๐™–๐™ ๐™š ๐™ฉ๐™๐™ค๐™จ๐™š ๐™™๐™ง๐™š๐™–๐™ข๐™จ ๐™˜๐™ค๐™ข๐™š ๐™ฉ๐™ง๐™ช๐™š. She talks of the ๐™›๐™ก๐™š๐™ญ๐™ž๐™—๐™ž๐™ก๐™ž๐™ฉ๐™ฎ ๐™–๐™ฃ๐™™ ๐™˜๐™๐™–๐™ค๐™จ and how ๐™๐™ช๐™ข๐™–๐™ฃ Ghana is and how the connective powers and scale of technology have supported its creative renaissance. She says ๐™ž๐™ฉโ€™๐™จ ๐™ž๐™ฃ ๐™ฉ๐™๐™ค๐™จ๐™š ๐™จ๐™ฅ๐™–๐™˜๐™š๐™จ ๐™ฉ๐™๐™–๐™ฉ ๐™๐™–๐™ซ๐™š๐™ฃโ€™๐™ฉ ๐™ฎ๐™š๐™ฉ ๐™—๐™š๐™š๐™ฃ ๐™ง๐™š๐™œ๐™ช๐™ก๐™–๐™ฉ๐™š๐™™ ๐™ฉ๐™๐™–๐™ฉ ๐™ฉ๐™๐™š ๐™˜๐™ง๐™š๐™–๐™ฉ๐™ž๐™ซ๐™š๐™จ ๐™จ๐™ฉ๐™š๐™ฅ ๐™ž๐™ฃ.

๐—ฆ๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป ๐Ÿฎ, ๐—˜๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐Ÿด
๐™„๐™› ๐™ž๐™ฉโ€™๐™จ ๐™ฃ๐™ค๐™ฉ ๐™–๐™ง๐™ค๐™ช๐™ฃ๐™™, ๐™„โ€™๐™ก๐™ก ๐™ข๐™–๐™ ๐™š ๐™ž๐™ฉ

Born to Italian and Ghanaian parents in Accra, concept store founder, ๐—ฆ๐˜๐—ฒ๐—ณ๐—ฎ๐—ป๐—ถ๐—ฎ ๐— ๐—ฎ๐—ป๐—ณ๐—ฟ๐—ฒ๐—ฑ๐—ฎ grew up in Ghana, before studying industrial design at Politecnico di Milano. She earned a Masters degree in Marketing and Communication for Public and Private Institutions at Lecce, Italy. Before starting Lokko House, Stefania worked as an Art Director in an advertising agency in Italy and in construction in Accra.

She enjoyed a childhood immersed in creative possibility. From her fatherโ€™s mechanic yard, to her motherโ€™s eye in fashion and a Nonna who gave her masterclasses in sewing she says she and her siblings were busy with their hands. It taught her that she could make anything, and make it herself. As she says elsewhere ๐™ ๐™š๐™š๐™ฅ๐™ž๐™ฃ๐™œ ๐™—๐™ช๐™จ๐™ฎ ๐™ž๐™จ ๐™ข๐™ฎ ๐™—๐™ง๐™š๐™–๐™™ ๐™–๐™ฃ๐™™ ๐™—๐™ช๐™ฉ๐™ฉ๐™š๐™ง, ๐™ข๐™ค๐™จ๐™ฉ๐™ก๐™ฎ ๐™ค๐™ช๐™ฉ ๐™ค๐™› ๐™˜๐™ช๐™ง๐™ž๐™ค๐™จ๐™ž๐™ฉ๐™ฎ.
โœจ
She is the founder of 4 brands:
Lokko Houseย @lokkohouse
Elle Lokkoย @ellelokko
The Container, Accraย @thecontaineraccra
The Warehouse, Accraย @thewarehouseaccra
โœจ
The list below includes the artists she admires, that came before her or made an impact on the Accra art scene.

๐—”๐—ฟ๐˜๐—ถ๐˜€๐˜๐˜€ ๐—ฆ๐˜๐—ฒ๐—ณ๐—ฎ๐—ป๐—ถ๐—ฎ ๐—ฎ๐—ฑ๐—บ๐—ถ๐—ฟ๐—ฒ๐˜€:
Victor Butlerย @victorbutler
Leonardo Da Vinci
โœจ
๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป๐—ฒ๐—ฟ ๐˜๐—ต๐—ฎ๐˜ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ฒ๐—ฑ ๐—ฝ๐—ผ๐˜€๐˜€๐—ถ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜†:
MKOGH – Mawuli Kofi Okudzeto Designs
@mkoghclothing
โœจ
๐—ข๐˜๐—ต๐—ฒ๐—ฟ ๐—ฑ๐—ฒ๐˜€๐—ถ๐—ด๐—ป๐—ฒ๐—ฟ๐˜€/๐—ฎ๐—ฟ๐˜๐—ถ๐˜€๐˜๐˜€ ๐—บ๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป๐—ฒ๐—ฑ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—ฐ๐—ผ๐˜‚๐—ฟ๐˜€๐—ฒ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ฐ๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป:
Chez Julieย @chezjuliegh
Osei Duro @oseiduro
Akwaaba
Asha Fabrics

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