12 Days; An African Lifestyle Event
Our luxury sister brand, Elle Lokko in partnership with some of our stocking brands put together a sales event dubbed,”12 days”. A unique sales event aimed at showcasing contemporary lifestyle brands, 12 days was coined after the famous Christmas poem/song “12 Days of Christmas”.
The event which was held in “The long room” next to our warehouse had on deck brands like Osei duro, Threaded Tribes, 87 Origins, I Am Isigo and many more. With the idea of the 12 days concept in mind(where a loved one gets a special gift every day till Christmas) the sales discount started at 15% on all items and increased steadily till the 12th day at 50%.
It was a mellow and fun experience for both brands and shoppers alike. A curated experience worth recreating again in the near future.