• 24th December 2019

12 Days; An African Lifestyle Event

12 Days; An African Lifestyle Event

Our luxury sister brand, Elle Lokko in partnership with some of our stocking brands put together a sales event dubbed,”12 days”. A unique sales event aimed at showcasing contemporary lifestyle brands, 12 days was coined after the famous Christmas poem/song “12 Days of Christmas”.

The event which was held in “The long room” next to our warehouse had on deck brands like Osei duroThreaded Tribes87 OriginsI Am Isigo and many more. With the idea of the 12 days concept in mind(where a loved one gets a special gift every day till Christmas) the sales discount started at 15% on all items and increased steadily till the 12th day at 50%.

It was a mellow and fun experience for both brands and shoppers alike. A curated experience worth recreating again in the near future.

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